Archive for January, 2007

Saddam’s Execution and Visitors It Brings To Your Website

Wednesday, January 3rd, 2007

I see that Saddam’s Execution Video brought great traffic to many web sites that blogged or posted the video of execution from youtube and google video. Some of those blogs and web sites are about daily news, political stories, catch-all news stories etc. It is very natural for them to seek for the newest and brutal and most graphical video of Saddam’s Execution in Iraq.

However, there aren’t only such blogs and web sites that published this video. There have been many blogs and web sites where two videos of Saddam’s execution was published. Both the formal one and the one taken with a cell-phone’s camera.

Those posts and articles and the video brought a considerable amount of traffic to those blogs and web sites. Unfortunately, not all of this traffic is beneficial to web site owners.

Well, if you blog for the joy of blogging and you like to see the increase in traffic after you post something new, and if financial gain or public relations of yourself and/or your company isn’t your concern, then you are fine. Go for it. You have every right to publish anything that is not illegal.

But if you are a problogger or responsible from a web site that makes money from advertising, or an online shop, then you must be careful about how you provide your website with traffic, especially via content you publish.

Hundreds of thousands of web sites benefited from the huge traffic that Saddam’s execution video brought to their web sites. Most probably, the traffic wasn’t targeted. I have seen many blogs and web sites that published this video regardless of their blogs main topic. If you are after increasing your traffic because you earn money from targeted text links, then this has no benefit to you. Apart from not being beneficial, it would also harm your consistency on your content and thus may result in less targeted traffic than before.

Now, those blogs and web sites that experienced a huge traffic thanks to Saddam are going to experience a considerable amount of decrease in their traffic, if their topic isn’t executions of dictators.

Worse than publishing the video is publishing the video without any comments or your own thoughts or feelings on the subject because you have became the same with hundreds of thousands of other bloggers. No difference. The video can be found anywhere on the web.

By the way, the same holds valid for people that use common popular keywords for increasing their numbers of visitors. I have seen many blogs that put every post into categories or tags like Miss Nevada, Boise State, Google, Jobster, Zune, Edelman. Those are the most searched topics on Technorati. Or they put keywords like “Madonna, Christina Aguilera, Harry Potter, etc.” in their meta tags. I am sure they have gain tremendous amounts of traffic with those keywords. However it brings also a guarantee to failure when it comes to targeted traffic and efforts about earning money from targeted ads. Those blogs and web sites are eliminated by major search engines when somebody reports them or simply automatically as robots get more and more developed each year.

Targeted traffic is very important in terms of online businesses and Saddam’s execution is just an improvement to the world peace, not an improvement to your pocket.

Semantic Markup Is More Important Than Tableless Design

Tuesday, January 2nd, 2007

I appreciate tableless design and I am an eager advocate of a semantic web, divs instead of tables, content that form the shape, all the bells and whistles and the better accessibility it brings.

Unfortunately, there are still problems with tableless design. For instance, there is this firefox bug about two divs nested in one. Firefox does not recognize the width of the first div when you nest two divs inside a container div. More important than that, Internet Explorer still cannot handle divs properly.

Of course there are always workarounds to those problems. You can create tableless cross-browser design via css hacks, conditional internet explorer html interpretations, etc.

However, when it comes to everyday designer with deadlines and less time for the learning-curve of tableless design and css hacking, design without tables can become a nightmare just because of cross-browser compatibility issues.

The optimum solution to this might be using tables less than before and creating a design where tables are just used for main positioning. This can eliminate the time and effort until each and every designer have her/his time to develop skills enough to cover tableless cross-browser compatible design, or until Internet Explorer dies, or until each and every browser agrees upon a certain CSS specification especially on positioning of elements.

Good news is tableless design is not necessary for a valid XHTML design and making use of semantic markup. More important than tableless design is the semantic markup and the use of proper (x)html elements when organizing the data, the content that the page should serve to visitors.

You can still make use of h1, h2, h… header tags, li, ol, ul, dd, dt, dl, etc., tags that tells search engine robots what your page is about and how it can be indexed properly.

Tableless design is still necessary and should be a standard when we talk about a more accessible web. Making use of tables for positioning is not a good practice, I am not here to tell you that there is no harm in using tables. I just want to tell you that you can still create valid (x)html and semantic markup and be more accessible than the past, until you learn about CSS hacks and a cross-browser compatible tableless design.

Don’t give up on accessibility, valid and semantic markup just because you are not ready to do tableless design. Try to take your time and make progress in this transitional period. This is why we call certain DTD (Document Type Declaration) as transitional.