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It’s obvious that good content always brings visitors in. More important than good content is good and vertical content which means putting emphasize on a single topic.

If you look at blogs in the Technorati top 100, you will find out that almost all of them are vertical in the sense of topic they are publishing posts about.

What are the reasons that vertical content is profitable than mixed good content? Well, primary reason is search engine optimization and the leads that search engines create.

When you look at websites or other resources that claim to provide high profit keywords, they often look like meaningless. They are usually not meaningful. If there is one keyword, of course there is nothing to talk about meaning. One word is meaningful, naturally. I am talking about phrases. There are phrases that sounds silly for the first look. However, they are not phrases for everyday life. They are simply search terms that users put in the search box.

At this moment, remember on some searches we made on the net brings results like one or two words are in a sentence and the third word we are looking for is in another sentence or another paragraph or sometimes even on another post or article at the same page.

Now this is where the vertical content plays a role. Since sincerely writing on a topic and nıt trying to stuffing keywords in your writings would result poor search engine results, search engines try to collect data not only in terms of a single post or article or a block on your web page. Instead, they try to understand your topic on a variety of measures.

So, when you feel very competent on a subject, then what you have to do is to write different aspects on that subject in a single web site.

You can choose the catch-all way and put a variety of subjects in one blog or website, but then search engines either put you in a wrong category in terms of a topic or they would not get your subject at all. This is also why blogs concentrated on a certain subject always have better search results. This is because of the structure of a blog. On any front or archive page in a blog, there are 10 posts on average. If they are almost on same subject then it is very easy for a search engine robot to identify and connotate your blog with that subject.

This is of course also very important when it comes to related text advertising. On any given day, if you have at least tens of posts in your blog on a certain subject and you suddenly post something entirely different or something very short, ads sontinue to display in the context of your subject in general.

As a conclusion, if you blog for fun then you don’t need to stick with a certain topic. If you are blogging for the purpose of making money out of text advertising then you should pay attention to create vertical content. You’ll be more profitable that way.

You can choose the most profitable topic on blogging by just using your mind. There are tons of information about money-making by blogging out there and not necessarily all of them are facts.

Blogs and websites that seem to be professional about money making and problogging are suggesting things that are not always true.

The most famous topic on that issue is publishing excel files of keywords that are believed to be highly profitable when clicked. This is a corrupt perspective and will not lead you to a profitable blog if you don’t use your mind instead of keyword lists.

For instance, network security solutions and auto insurance quotes are supposed to be two highly paid keywords when a related advertising is clicked.

However, you can never be sure about how a reader came to your blog or website and via which keywords is she searching something. Moreover, you can never be sure about whether the advertiser has selected those keywords while making his selections for that particular ad.

The one and the only successful aspect of keyword research (on your side as a publisher) could be choosing a topic and not choosing single keywords or phrases to blog about.

If you insist on establishing your blogs on keyword selection instead of topic selection you will almost always end up with frustration. You should also know that especially with Google, keyword advertising companies are highly sensitive towards playing with the system.

If you want to make money by blogging, all you have to do is to look after some profitable topic, not after profitable keywords. Then you should research on that topic and post meaningful articles (short or long, that’s not a big deal but it has to be meaningful and helpful to your readers). Then you have to be patient and observe what is happening in terms of traffic and clicks.