Seth Godin is completely missing the point with internet advertising
Surprising, but true. He states that ads are the new online tip jar. He should be reminded of two facts: 1) Google Adsense is dominating the internet advertising market. As of March 2008, they have 70% share of the internet advertising market including DoubleClick. 2) It is strictly forbidden to encourage clicks according to Adsense TOS. Seth is free to fantasize though however these are the solid, hard facts of the situation. Here is his blog post:
“I never click on ads.”
It’s almost a badge of honor to say that. The subtext is, “I’m too smart/busy to waste my time doing that,” or perhaps, “I don’t want someone to sell my attention.”
But the real effect is that you’re starving great content.
I can say this because there are no ads here but,
If you like what you’re reading, click an ad to say thanks.
Pretty simple, but not an accepted online protocol, at least not yet.
If every time you read a blog post or bit of online content you enjoyed you clicked on an ad to say thanks, the economics of the web would change immediately. You don’t have to buy anything (though it’s fine if you do). You just have to honor the writer by giving them a click.
You still get what you pay for, even if you pay with attention.
With all due respect, I should say that his post is meaningless. Far from the imagination of an ordinary Seth Godin post.
Edit: Seth Godin felt the need to explain himself further on the subject.
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